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Week 1: Introduction to Social Media Marketing

• Introduction to Freelancing Using AI

• Importance Of Digital Marketing VS Traditional Marketing

• How Can Digital Marketing Be The Eventual Tool For Success Of Your Businesses?
• How To Use Digital Marketing To Increase Sales?

Week 2: Social Media Marketing (SMM) Using AI

• Introduction To SMM (Social Media Marketing)
• Creating A Strong Social Media Presence
• Organic And Paid Marketing

Week 3:Content Creation & Branding Using AI

• Branding
  • What is CANVA?
  • Dashboard Introduction of CANVA
  • Elements of CANVA
  • How to create posts in CANVA
  • Posts creation strategy
  • Designing of custom templates in CANVA
  • Digital Marketing and Branding
  • Brand Colors
  • Design LOGO
  • Font Style Knowledge
  • Canva Magic Studio
  • AI Image generator
• Content Creation
  • Learn to write caption for social media
  • Write captions using ChatGPT
  • Chat GPT and Digital Marketing
  • Write captions using Neuroflash
  • Hashtags Research
  • How to check hashtags competition?
  • Tools for hashtags
  • How to generate leads through hashtags?
  • Reels Creation AI Tool
  • Voice Generator AI tool
  • Subtitle Generator AI

Week 4:

Exploring the Ads Manager and Campaign Strategies Part 1

Understanding Ads Manager Interface and Usecases

Automated Rules

Scaling Campaigns with Automated Rules

Ad Buying Types: Reservation Vs Auction

Understanding Campaign Objectives: Awareness

Understanding Campaign Objectives: Traffic

5. Exploring the Ads Manager and Campaign Strategies Part 2

Understanding Campaign Objectives: Engagements

Understanding Campaign Objectives: Leads

Understanding Campaign Objectives: App Promotion

Understanding Campaign Objectives: Sales

Special Ad Categories

6. Exploring the Ads Manager and Campaign Strategies Part 3

3 Stages of Ad Campaign

Advantage Campaign Budget Part 1

Advantage Campaign Budget Part 2

Advantage Campaign Budget Part 3

Ad Placement Guide

11. Understanding and Building Effective Audiences

Custom Audience Part 1

Custom Audience Part 2

Custom Audience Part 3

Custom Audience Part 4

Custom Audience Part 5

Lookalike Audiences

Concept of Advantage+ Audience

Identifying Profitable Adset with Advantage+ Audience

Interest-Based Audiences

Audience Size vs Campaign Budget

12. Navigating the Business Manager for Account Management

Creating Business Manager Account

Reinstating Restricted Business Account

Users, Accounts, and Data Sources in Business Settings

Other Business Settings

Domain Verification (Optional)

19. Exploring Other Campaign Objectives

Getting Maximum Benefits from Awareness Campaigns

Creating Traffic Campaigns with Sales

Creating Campaign for Facebook Page Likes

Creating App Promotion Campaign

 Lead Generation Strategies for Digital Marketing Agencies

Understanding Lead Generation Process

Creating Lead Generation Campaign Using Sales Funnel

Creating Lead Generation Campaign Using Instant Forms

Leads Management in Leads Center

Key Concepts to Consider During the Lead Generation Process

Week 5: Facebook Marketing Using AI

• Configuring Settings and Automations for eCommerce

  Business Page Creation and Basic Settings

  Business Page Major Settings Part 1

  Business Page Major Settings Part 2

  Customer Management within Meta Business Suite

  Messenger and Instagram Automations

• Facebook Page Creation and Marketing
• Ads Manager Key Features
• What are business assets in Facebook Business Manager
• Adding Assets to business manager
• Assign assets and inviting people to business manager.
• Introduction to events and events manager
• Introduction to Datasets (Facebook Pixel)
• Facebook Pixel setup
• Conversion API
• How to setup conversion API
• What is Facebook Audiences
• Types of Audience on Facebook
• Creating Custom Audience
• Creating Lookalike Audience
• Why should we use custom audience?
• How to create retargeting Ads?
• Campaign Budget optimization Vs. Ad set budget optimization
• Retargeting and Facebook Ads
• Facebook Commerce Manager
• Facebook Ads metrices

Week 6: Instagram Marketing Using AI

• What’s Instagram Marketing?
• Instagram Personal Profile Vs. Business Profile
• Organic Marketing and Paid Ads
• Content Strategy
• Types of Content Creation
• Content Competitor Analysis
• Creation of Instagram Business Profile (Practical Implementation)
• Optimization of Instagram Profile
• Format of the posts as per brand colors
• Types of Instagram Posts
• How to collect content ideas?
• How to write Instagram captions?
• Optimization of content and posts
• Hashtags Research
• How to check hashtags competition?
• Tools for hashtags
• How to generate leads through hashtags?
• Restrictions of Instagram
• Location Optimization
• Instagram Engagement Strategy
• Instagram Reels
• Competitor Analysis
• Account Audit
• How to target specific audience?
• Stories Creation
• Tools for creating IG stories
• Tools for scheduling Instagram posts
• How to deals with DM’s
• Instagram Insight Analysis
• Instagram Ads (Paid Marketing)
• Ad Branding Strategy
• Generating leads through Ads
• Types of Ads
• How to create Instagram Ads
• How to write Ads Copy
• Optimization of Ads

Week 7: LinkedIn Marketing Using AI

• LinkedIn Personal Profile creation
• Optimization of Personal Profile
• How to write about description?
• Optimization of LinkedIn profile
• Keywords research and hashtags
• Engagement Strategy
• Organic growth of Personal Profile
• Type of content
• LinkedIn Business Page
• Page Creation
• Optimization of Page
• Type content creation and promotion
• Targeting specific audience
• LinkedIn Cold Pitching
• LinkedIn Ads strategy

Week 8: Final Project – Launch Your Campaign

• Plan, create, and launch a real social media campaign

• Presenting your project as part of your portfolio

. Common Issues in Digital Marketing

Learning Limited Issue

Creative Limited and Fatigue

Ad Account Suspension Issues

Ad Rejections

Ads Are Active but Isn’t Spending Budget

Billing Issues