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SEO Skills for Beginners
Learn how to rank websites higher on Google and drive organic traffic with proven SEO strategies. This course is designed for beginners and professionals who want to master on-page SEO, off-page SEO, technical SEO, and keyword research – skills highly demanded in today’s digital market.
By the end of this course, you’ll be able to:
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Optimize websites for search engines and users.
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Perform professional keyword research and competitor analysis.
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Build high-quality backlinks the right way.
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Track and measure SEO success using tools like Google Analytics & Search Console.
Learn SEO From Scratch & Become a Certified Pro
Tired of guessing what works in SEO? Ready to rank higher, drive traffic, and build a powerful online presence?
This game-changing SEO course gives you everything you need — from zero to mastery — to outsmart the algorithm and grow your brand or career.
Week1 – Introduction to SEO
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Introduction to SEO | Types & Techniques
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How search engine works (Crawling / Indexing)
- SEO and SEM ( The difference)
- Domain & Hosting
- SEO vs Paid Advertising
Week2 – Keyword Research & Competitor Analysis
- What are Keywords?
- Types of Keywords
- Getting started with Keyword Research (Search Volume & KD)
- Getting started with Google Keyword Planner
- Understanding SEMrush
Week 3 – Understanding WordPress
- Introduction to WordPress
- How to install WordPress on your Hosting
- Understanding Plugins
- SEO plugin for WordPress
Week 4 – Technical SEO
- Sitemap & Robots.txt
- Optimization of JS & CSS
- Redirections (404, 302, 301)
- SCHEMA Markup (Structured Data)
- Canonical Tags
- Opengraph
Week 5 – On-Page SEO & Link Building
- On-page SEO overview
- Title Tag & URL Optimization
- Meta Data (Meta Title, Meta Description & Meta Keywords)
- Heading Tags Optimization
- Keyword Density & Proximity
- Image optimization
- Internal & External Linking
Week 6 Off-Page SEO
- Search Engine Submission
- Social Bookmarking
- Infographics & Image Submission
- PDF & PPT Submissions
- Directory Submissions
- Forum Posting & Guest Blogging
- Outreach
Week 7 Google Search Console
- Introduction to Google Webmaster Tools
- Verify Website in Search Console
- Performance & Coverage in Search Console
- Removal and Divow Tool
- Core Web Vitals
- Crawl Stats
- Manual Auction in Search Console
Week 8 – Local SEO & Google My Business
- Introduction to Local SEO
- What are MAP Packs
- Setting up GMB Profile
- Optimization of GMB
- NAP Citations
- Competitor Analysis: Identifying opportunities and gaps
- Advanced Keyword Research: Long-tail keywords and seasonal trends
- Writing Converting Affiliate Content: Crafting engaging, persuasive copy
Week 9 Google Analytics
- Introduction to Google Analytics (GA-4)
- Setting up Data-streams in GA-4 for website
- Understanding different metrics
- Understanding Events, Conversions and Audiences
Week 10 – Site Audit and Reporting
- Introduction to Screaming Frog
- On-Page SEO Analysis
- Technical SEO Review
- Mobile-Friendly Analysis
- Page Speed Evaluation
- Content Quality Check
Week 10 – SEO Case Study & Practical Project
- Creating content with AI
- ChatGPT Promts for SEO
- Conduct On-Page SEO best practices
- Conduct OFF-Page SEO best practices
- Generate backlinks properly
- Do an SEO audit for the website
- Step-by-step video tutorials & PDF guides.
- Access to keyword research & SEO audit templates.
- List of free & paid SEO tools.
- Ability to do complete SEO of a website
- Technical SEO understanding
- An in-depth understanding of how search engines crawl, render and index websites
- 70% of marketers believe SEO is better than PPC for long-term results.
- SEO experts earn $500 to $2000 per month as freelancers or employees.
- Over 61% of global businesses consider SEO their top marketing priority.
- High demand for freelance SEO specialists on platforms like Fiverr & Upwork.