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Facebook Ads Mastery
Category :Digital Marketing
Facebook Ads Mastery

In Facebook Ads Mastery Certification, you will learn everything to create and implement successful Facebook Ads campaigns including increased conversions and decreased costs, and win the Ad auctions by implementing the best funnel approach.

Facebook Ads Mastery

Ready to dominate the world’s largest social media platform? With over 2.74 billion active users, Facebook is a goldmine of opportunities for smart marketers. This power-packed Facebook Ads Mastery Certification gives you everything you need to launch, manage, and scale high-converting Facebook ad campaigns — from scratch!

Whether you're a total beginner or looking to sharpen your skills, this course takes you from zero to expert, showing you how to:

  • Craft irresistible ad creatives and compelling copy

  • Master every type of Facebook ad format

  • Optimize campaigns for maximum conversions and minimum costs

  • Decode the Facebook algorithm and win the ad auction

  • Build profitable sales funnels that actually work

Certification Benefits:
✅ Learn proven strategies used by top marketers
✅ Practical, hands-on training with real-world scenarios
✅ Unlock your path to freelance success, business growth, or a top digital marketing job

Who Can Join?
✔ Basic computer knowledge
✔ English reading ability
✔ Minimum education: Matriculation

💡 Don't just run ads — dominate the platform. Enroll now and start turning clicks into customers!

Facebook Organic and Paid Traffic

  • What is organic traffic & it’s different sources
  • Benefits & Challenges of organic traffic
  • Paid traffic & Different Ad Types
  • Integrating organic & paid traffic

Meta Business Manager

  • Introduction to Meta Business Manager
  • Key Features of Business Manager
  • Business assets in Business Manager
  • Adding Assets to business manager
  • Assign assets and inviting people to business manager
  • Adding a payment method to your business manager

Deep diving into Ads Manager

  • Introduction to Ads Manager
  • Understanding the structure
  • Understanding different metrics
  • Setting up and publishing successful campaign

Meta Events Manager

  • Introduction to events and events manager
  • Introduction to Datasets (Facebook Pixel)
  • Facebook Pixel setup
  • IOS 14.5 Update and its effects
  • Conversion API
  • How to setup conversion API
  • Pixel Warn Up & Domain Verification

Audiences | Custom & LAL

  • What are Facebook Audiences
  • Types of Audience on Facebook
  • Creating Custom Audience
  • Creating Lookalike Audience
  • Why should we use custom audience

Art of persuasion and Desire Creation

  • Principles of persuasion in Facebook Ads
  • Psychology of Desire in Facebook Ads
  • Persuasive techniques in Facebook Ads
  • Building Trust with your audience
  • Why Creatives are the main ingredients?

Advanced Targeting Techniques & Ads Optimization

  • Retargeting and remarketing strategies
  • Advanced audience segmentation
  • Behavioral targeting
  • Analyzing data for optimization
  • Scaling successful campaigns
  • Budget allocation strategies

Facebook Ads (Advanced and In-Depth)

  • Creating Automated Rules
  • FBCLID in Facebook Ads
  • UTM Parameter in Facebook Ads

Case studies & Competitor Research

  • Discussing different Ads
  • Spying on your competitors
  • Find your Competitors Target Audience

Video Editing for Facebook Ads (Ad Creatives Guide)

  • Introduction to Capcut Video Editor
  • Understanding the UI
  • Scripting for Video Ads
  • Using ChatGPT for Video Ad Scripts

Auditing and Creating Reports for Facebook Ads

  • Analyzing Ads manager & Performance Metrics
  • Analyzing creatives, Strategies & Funnels
  • Reporting in Excel

Final Project

  • Client Brief and Objective Setting
  • Campaign Planning
  • Ad Creation and Launch
  • Campaign Monitoring and Optimization
  • Reports and Analysis
  • Final Campaign Presentation
  • Make effective Facebook ads
  • Master the Facebook Ads Manager
  • Create persuasive Ads
  • Implement Facebook Advance strategies.
  • Set up a business page from scratch
  • Acquire likes on Facebook Page
  • Set up Ads Account & Business Manager
  • Target audience better
  • Set up conversion tracking
  • Create sales funnel